LoanCare

Brand Consistency Design

LoanCare is a corporate client that I’ve been serving for a few years now. I design marketing materials adhering closely to their brand guidelines. My workload consists of XYZ. Today I would like to showcase LoanCare’s social graphics for LinkedIn.

This quote from David Airey’s book ID: Identity Designed, The Definitive Guide to Visual Branding emphasises my mentality for on every branding project.

“The guidelines are there for two reasons–consistency and creativity”

My guidance to the corporate communications team is to be consistent, but not to create a sea of “sameness.” By using the brand font, brand colors, photography direction, and icon style our graphics are unique and still on brand.